On the way home from driving my confused aunt to look round various retirement homes this week, I’ve been listening to the radio.
One programme was about marketing. Various marketing gurus were pondering the power of slogans. “And yet,” said one chap, “do you remember that cat food that had a great slogan? But it didn’t become a market leader.”
“What was that?” enquired another chap.
“It was called ‘Miaou’,” said the first man, “and its slogan was: The food that 99% of cats ask for by name.”
Later on, I was listening to a recording of two oldish sports presenters who were watching the tennis at Wimbledon and chatting in an old-chappish way about how they’re no longer very good at tennis but just stand there, hoping that the ball will come their way. (There were sounds of balls being biffed vigorously.) “Look at these guys,” said one. “They tear about the court and yet they still have time to prepare their shots, unlike me.”
(BIFF!)
“They don’t do anything else, though,” said the other.
(BIFF!!)
“What, you mean they’re not brain surgeons in their spare time?”
(BIFF!!!!)
Pause.
“I’d be surprised if there was one brain surgeon among them,” mused the first chap.
0 Yorumlar