What do the characters from Disney's animated feature
Peter Pan have to do with televisions and refrigerators?
Nothing, really. But that didn't prevent Walt Disney and appliance manufacturer Admiral from engaging in an extensive campaign of advertising cross-promotion during the movie's original release during the late winter and early spring of 1953. Even rather secondary characters such as lost boy Foxy and Princess Tiger Lily were prominently featured in print advertising, as well as in-store promotional displays. While Peter's endorsement of appliances would prove short-lived, his legacy in peanut butter would be farther reaching, and at least to this day, everlasting.
What do the characters from Disney's animated feature Peter Pan have to do with televisions and refrigerators?
Nothing, really. But that didn't prevent Walt Disney and appliance manufacturer Admiral from engaging in an extensive campaign of advertising cross-promotion during the movie's original release during the late winter and early spring of 1953. Even rather secondary characters such as lost boy Foxy and Princess Tiger Lily were prominently featured in print advertising, as well as in-store promotional displays. While Peter's endorsement of appliances would prove short-lived, his legacy in peanut butter would be farther reaching, and at least to this day, everlasting.
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